Apple iOS is one of the most popular platforms worldwide, powering the iPhone, iPad and iPod Touch devices that have taken the technology world by storm and brought touch devices to the mainstream. It utilises the latest technologies but does not support the popular Adobe Flash platform. This makes perfect sense though when you bring HTML5 into play.

The popularity of Flash is obvious from the following statistics produced by Adobe:

• 98% of enterprises rely on Flash Player.
• 85% of the most used sites use Flash.
• 75% of web video is viewed using Flash Player.
• 70% of web games are made in Flash.

In 2010, Steve Jobs had the courage to question the applicability of the Flash technology going forward.  Jobs made waves and enemies when he banned Flash from use on all iOS devices.  iOS is the operating system from Apple.  Jobs was almost unanimously criticized by the industry.

There are a few key reasons for this risky move:

1. Reliability – Steve Jobs said “We also know first hand that Flash is the number one reason Macs crash. We have been working with Adobe to fix these problems, but they have persisted for several years now. We don’t want to reduce the reliability and security of our iPhones, iPods and iPads by adding Flash.”
2. Security – Flash has one of the worst security records and is vulnerable to attacks.
3. Battery Life - To achieve long battery life when playing video, mobile devices must decode the video in hardware; decoding it in software uses too much power. Many of the chips used in modern mobile devices contain a decoder called H.264 – an industry standard that is used in every Blu-ray DVD player and has been adopted by Apple, Google (YouTube), Vimeo, Netflix and many other companies. The difference is striking: on an iPhone, for example, H.264 videos play for up to 10 hours, while videos decoded in software play for less than 5 hours before the battery is fully drained.
4. Touch capability - Flash was designed for PCs using mice, not for touch screens using fingers. For example, many Flash websites rely on “rollovers”, which pop up menus or other elements when the mouse arrow hovers over a specific spot. Apple’s revolutionary multi-touch interface doesn’t use a mouse, and there is no concept of a rollover. Most Flash websites will need to be rewritten to support touch-based devices. If developers need to rewrite their Flash websites, why not use modern technologies like HTML5, CSS and JavaScript?

So, in conclusion, Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.

Merry Christmas from Design Magic

We would like to take this opportunity to wish everyone a very Merry Christmas and a Happy New Year.

Thank you for your support in 2011. Here’s to a fantastic 2012!

At Design Magic, we don’t believe in templates or packages.

Every person, every business is different. Specific requirements should be tailored to, not compromised.

We have worked on websites ranging from simple single page business card sites to complex video blogs and bespoke online document archives.

If you are looking to get online or simply re-design your existing presence, get in touch, we’d love to hear from you!

Design Magic offer 3 hosting options:

Bronze Hosting Package – £59pa or £99 for 2 Years

• 1GB Web and E-mail Storage Space, 5GB Data Transfer Bandwidth
• 5 E-mail Accounts
• 1 MySQL Database, 3 Sub Domains, 1 FTP Account
• Easy to Use Online Control Panel, 24/7 FREE Online Technical Support

Silver Hosting Package – £99pa or £149 for 2 Years

• 10GB Web and E-mail Storage Space, 20GB Data Transfer Bandwidth
• 10 E-mail Accounts (POP3) with Junk E-mail Filters
• 5 MySQL Databases, 5 Sub Domains, 10 FTP Accounts
• FREE Pre-installed software and scripts
• Easy to Use Online Control Panel, 24/7 FREE Online Technical Support

Gold Hosting Package – £349pa or £549 for 2 Years

• 20GB Web and E-mail Storage Space, 50GB Data Transfer Bandwidth
• 100 E-mail Accounts (POP3) with Junk E-mail Filters
• 50 MySQL Databases, UNLIMITED Sub Domains, UNLIMITED FTP
• FREE Pre-installed software and scripts
• Easy to Use Online Control Panel, 24/7 FREE Online Technical Support

All packages include free daily backups and are hosted on Dual Processor Intel Xeon Dell Servers in secure data centres, based in London and Nottingham, UK.

We are also able to offer Virus Scanning, SSL enabled accounts for online payments and Mobile Device hosting – (http://mobile.yourcompany.com)

Visit our Hosting Sales Minisite for more information or to purchase a domain or hosting package.

On the 24th August 2011, Steve Jobs, CEO and Co-Founder of Apple resigned. In a letter addressed to the board, Steve said “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.”

An inspiration to many, including myself, I wanted to share some of his best quotes on technology and life in general…

On Technology:

“But it’s a disservice to constantly put things in this radical new light — that it’s going to change everything. Things don’t have to change the world to be important.” – Wired Magazine – Feb 1996

On Design:

“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” – BusinessWeek – 25th May 1998

On Apple Products:

“We made the buttons on the screen look so good you’ll want to lick them.” – Fortune – 24th Jan 2000

On Life:

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Stanford Commencement Speech – June 2005

The last two quotes are from an inspirational speech given by Steve – This is available to download on iTunes U for free.

Apple has released the latest update to its Mac OS operating system, the software that runs on its Mac computers.

Called Mac OS X 10.7, aka Lion, it’ll cost £20.99 to upgrade and is only available as a digital download from its online Apple Mac App Store. But why make the upgrade?

Apple claims there are over 250 new features in OS X Lion, an upgrade from OS X 10.6 which was also known as Snow Leopard. Many of the new features are inspired by its mobile operating system, iOS used on iPhones and iPod Touches.

All new Apple Mac computers will come with OS X Lion pre-installed. Contact us at Design Magic if you would like assistance upgrading or have any other Mac related queries.

5 best new features of OS X Lion

1. Full-screen applications

Numerous bundled applications now support full-screen modes to help remove distractions when working. You can swipe instantly between full-screen apps using a gesture on the mouse or Magic Trackpad.

2. New Mail application

Apple has updated the bundled mail application for OS X 10.7. It now more closely resembles the Mail app on the iPad, and adds support for a conversation view that groups together replies to the same message chronologically. A new full-screen mode removes distractions when writing.

3. AirDrop

AirDrop is a new feature that allows direct wireless file transfers over wi-fi between two Mac computers, even if they aren’t connected to a wi-fi network. When activated a secure ‘ad-hoc’ connection is created between to computers, though both must be running OS X 10.7 for it to work.

4. Autosave and Versions

Autosave continually saves changes you make to documents as you make them, removing the need to ever manually save files. Versions saves multiple snapshots of work as you go along, allowing you to view your current version and old versions side-by-side to see the differences and revert to previous drafts.

5. Easier migration from Windows

OS X 10.7 Lion has a new migration tool for people who are switching from Windows to Mac. It will transfer documents, contacts, calendars, email accounts (Outlook and Windows Live Mail) and photos stored in Picasa over your home network, adding them to the appropriate applications in OS X.

Apple Mac OS X 10.7 Lion system requirements

To install OS X 10.7 Lion your Mac needs to have an Intel Core 2 Duo, Core i3, Core i5, Core i7 or Xeon processor. Older Macs with Power PC processors will not work.

A minimum of 2GB of Ram is recommended and you must have at least 4GB of space free on your hard drive.

You must also be running the latest version of Mac OS Snow Leopard (10.6.8).

Contact us at Design Magic if you would like assistance upgrading or have any other Mac related queries.

Here is Apple’s introduction to Lion…

Google+ invites have been flying around recently and the project’s technical lead, Google engineer Joseph Smarr has been responding to an online Q&A session about the service — and he has already shared a number of details about Google+’s development, technology, and plans for the future.

An insight into some of the cutting edge technologies used to create Google+
“A couple nifty tricks we do: we use the HTML5 History API to maintain pretty-looking URLs even though it’s an AJAX app (falling back on hash-fragments for older browsers); and we often render our Closure templates server-side so the page renders before any JavaScript is loaded, then the JavaScript finds the right DOM nodes and hooks up event handlers, etc. to make it responsive.”

But Google aren’t going to rest on their laurels…
“…Personally I’m eager for many of the features other Google+ users have asked for recently: smarter ranking/collapsing/filtering in the stream and notifications… integration with more Google products… and an API so I can start hacking on cool uses of circles, etc.”

Google+ API….
“You can sign up at https://services.google.com/fb/forms/plusdevelopers/ to learn more as soon as we’re ready.”

What’s the ultimate vision for Google+?
“We’d like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests. We think we can make sharing better and make Google more social (and useful) in the process.”

So there we have it!

See more Q&A on AnyAsq

We are based in New Ash Green, Kent but also operate across Kent and West Sussex

Tel: +44 (0)1474 879185
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Bishopstone, 36 Crescent Road, Worthing, West Sussex, BN11 1RL

The iPhone 4 just begs for some good video content to be played on its high-resolution retina display. The easiest way to get video is from Apple’s iTunes Store, but there are many reasons why you might want to watch videos that you already have lying around instead. If you’re lucky, your video is already in a format that the iPhone supports. In that case, just add the file to iTunes and sync. But what if it’s not in the right format?

The iPhone 4, the iPad, and the latest versions of the iPod touch all support H.264 main profile level 3.1. What that means is that you can play HD video with a resolution of up to 1280×720 and a frame rate of 30 frames per second. That’s a significant step up from the baseline profile level 3.0 (720x480x30 or 720x576x25) that the older iPhones and iPod touches support, and even an improvement over the older Apple TV, which could only play 1280×720 video at 24 frames per second or less. The main profile rather than baseline profile means that it’s possible to use more effective compression.

So how to go about creating those H.264 files?

Apple’s software

The easiest options come via Apple’s software. The first step is to install Perian, which is a set of QuickTime components that lets you open various types of video files using QuickTime or any application that uses QuickTime under the hood, such as iTunes. After that, you can use QuickTime Player 7 (but not QuickTime Player X) to open .avi and .mkv files and many more, and simply choose “Export” from the File menu.

The iPod preset creates files that are compatible with iPods, the iPhone preset files that are compatible with older iPhones, and the AppleTV preset files that are compatible with the older AppleTV. All of these files will play on the iPhone 4 and the other devices with the same capabilities mentioned above. However, the iPod and iPhone settings will scale down the video and use less efficient compression.

Another way to accomplish the same thing is to import the files in iTunes and choose “Create iPod or iPhone Version” or “Create iPad or AppleTV Version” from the Advanced menu—again, both are compatible with the iPhone 4. This has the advantage that you can batch convert a set of files. But be warned: iTunes doesn’t handle multithreading very well and becomes much less responsive during the conversion process.

Also, iTunes is rather picky about the files it will import, even with Perian installed. You can get around that by opening the files in QuickTime Player first and then using Save As from the File menu to save them as .mov files. This happens without converting the actual audio or video, so it’s not that slow. You can choose “save as a reference file” which is faster and creates only a small .mov file, but saving as a self-contained file offers less potential for later issues.

Handbrake

QuickTime and iTunes are reasonably convenient and create great high-quality conversions, but the files are large and the conversion is slow. They also don’t allow you to convert DVDs (which may not be legal in your country; it’s up to you to check legality). If you want more speed, smaller files, more settings or need to convert DVDs, the tool for the job is Handbrake. Handbrake is an open source project and as such, is not quite as user-friendly as Apple’s software, but it’s much more powerful.

Handbrake is not a universal binary, so when downloading, be sure to download the 64-bit version if you have a 64-bit capable Mac (which includes any that are less than three years old) running Leopard or Snow Leopard—the 64-bit version is about 10 percent faster than the 32-bit version. If you have a Core 1 (Duo) system, you need the 32-bit version and for even older Macs the PowerPC version. If you want to convert protected DVDs, you need to either install VLC (with 32/64-bits matching Handbrake’s) in the Applications folder, or use a tool like RipIt or MacTheRipper to first rip the DVD to your hard disk and then use Handbrake to convert from there.

The first step when starting Handbrake is to select a source. With a regular file this is easy; with a DVD, select the DVD drive or the ripped VIDEO_TS folder. In the latter case, you need to select a title to convert. DVDs usually have a bunch of those, with no easy way to figure out which title is which program on the DVD—save for the duration of the title. If all of them are less than 30 minutes and one is 1:45, chances are that the 1:45 title is the movie. With DVDs of TV shows, there’s usually one title for each episode, a bunch of small ones for extras and the like, and a really long one that contains all the episodes in a row.

With the right title selected, it’s time to select a preset, and there’s no way mere mortals can get Handbrake to create a video file that plays on an iPhone by entering all the right settings from scratch. Don’t use the iPod or iPhone presets, as those will reduce the image size to fit to the display of the device in question—unless that’s what you want. The universal preset is a good choice if you want to maintain compatibility with older iPhones (but not iPods); just make sure that the image doesn’t get bigger than 720×480 while the framerate goes above 25.

Like with Apple’s presets, the ones in Handbrake predate this year’s new devices. However, some enterprising souls have created iPad/iPhone 4 presets. The iPad/iPhone SD preset makes files that are incompatible with the older iPhone, but are about 15 percent smaller. Use the 720p preset to create HD files.

Always leave the framerate setting at “same as source” unless you’re converting something with a framerate higher than 30. The Picture Settings (at the top) allow you to manipulate the image size and overrule the settings in the preset. For DVDs, I prefer to use “anamorphic strict” to preserve the full DVD resolution. I tend to use custom cropping, which you can evaluate by clicking “Preview.”

Many DVDs have small black bars that are best cropped before conversion. Older material may have artifacts at the edges of the image, which would normally go unnoticed under the border around a CRT, so crop those as well. In fact, I often crop a little off the top and bottom for full screen video and off the sides for widescreen to make the image fit the iPhone screen better.

Also, look at the preview to see if there are any combing or interlacing artifacts in the image. When in doubt, enable default decombing and detelecine in the Filter part of the Picture settings. For grainy video, you may want to select medium denoise—this helps compression a lot.

The final choice for the video part of the conversion is the quality/size tradeoff. If you want a file of a certain size, use Target Size. In that case, and also if you want to use average bitrate, use two pass encoding so Handbrake can take a first pass over the video to see where it needs to invest its precious bits to get the best-looking results.

But if you don’t care too much about the resulting file size, use constant quality. An RF setting of lower (better) than 19.25 is considered a waste of disk space, going higher than 22 usually doesn’t look very good. As a rule, the higher resolution the video, the higher you can set the RF value and still get something that looks good on the iPhone’s screen. When in doubt, create a “live preview” from the preview window.

As for the audio, you can include a maximum of four tracks. If you want to play files on the Apple TV or on a computer hooked up to a surround sound system, you’ll want to include the AC3 (Dolby Surround) audio as the second track. The first track should be AAC (CoreAudio is faster and better than faac) for compatibility with the iPhone. There are often also audio tracks in additional languages or commentary tracks that you can also include, the iPhone (or iTunes) will let you switch tracks during playback. Include chapter marks if possible—after 20 episodes, you’re probably ready to skip past the opening credits of your favorite TV show.

Then let Handbrake do its thing, import into iTunes, and sync!

One last word about HD video on the iPhone: it looks really good. But low-resolution content looks pretty good, too—there are definitely diminishing returns as the video resolution increases. For instance, have a look at the 320×180 vs. the 1280×720 version of the Buzz Report video podcast. As long as there’s no text on screen, even the paltry 320×180 resolution looks reasonable.

The HD version is also a good cautionary tale against messing with the framerate; the 30 fps video converted to 24 fps makes all movement look terrible. My conclusion is: don’t encode video in HD just for the iPhone’s sake, as DVD resolution is good enough. However, if you don’t know if you want to play a file on the iPhone or on the AppleTV or computer, it makes sense to create an HD version and the iPhone will happily play that version.